Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. The Marshall PhD Program is one of the premier Business PhD programs in the world. Prior to graduation, Negin won the University of Southern California Graduate School PhD Achievement Award. For more information see Business Administration (MS)and visit marshall.usc.edu/ms-busad. - Graduates join two powerful networks with unsurpassed reach: the Trojan Family, with more than 375,000 USC alumni worldwide, and the Marshall Trojan Family, with 80,000 graduates in 123 countries. The Graduate Certificate in Business Analytics is designed for individuals who want to develop the analytical skills needed to work with todays complex data sets in the support of business decision-making. For more information see Optimization and Supply Chain Management Graduate Certificateand visit marshall.usc.edu/oscm. The program is exceptionally well suited to individuals completing a bachelors degree who are seeking an opportunity to continue their studies at USC for one year and earn a masters degree in finance before entering the work force. Journal of Marketing Research (2020): 0022243720915467. Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required course with an elective. Rankings Admissions Overview University of Southern California is a private institution that was founded in 1880. Core faculty include the schools most senior, experienced members as well as nationally renowned academic and business specialists. For more information see the Full-time MBA Programpage and ftmba.marshall.usc.edu. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Along with several other California schools, including the University of California schools, the "yes" vote for USC graduate student union workers means that they could receive benefits through bargaining. The Doctor of Philosophy program in business administration is designed to produce research-oriented graduates who, from positions in academia, can advance business practice and enhance the contributions that businesses make to the larger community. Master the Marketing of Healthcare Innovation. Elisa Solinas is a Ph.D. student in Marketing specializing in consumer behavior research. This work involves modeling studies to include local, sustainable technologies using both physically-based and conceptually-based hydrologic models. The Master of Science in Business Research is designed to provide an alternative for Marshall PhD students. If you . Every plan of study requires prior written approval by the contact faculty of the program. This prestigious award is granted to a select few graduating PhD students across the entire university. Dual degree programs offer graduate students the opportunity to complete concurrently the requirements for two separate degrees with modified degree requirements. From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." It has a total undergraduate enrollment of 20,790 (fall 2021), its setting is. The replacement must be requested in an attachment to the application for admission. Below, please find a selection of recent articles that resulted from these collaborations. Please add graduate.admissions.usc to your contact list. An Examination of Law Firm Networks and Stock Option Backdating", "Implied Equity Duration: A Measure of Pandemic Shutdown Risk", Patty Dechow, Ryan Erhard, Richard Sloan, Mark Soliman (2021), Journal of Accounting Research 59, 243-281, "Is It a Home Run? Receipt of GMAT, IELTS and PTE scores. The degrees should be in similar fields of study, in the same or different department(s). Marshall is located at the heart of Los Angeles and Southern California, giving students access to the people and places that make the region a global force. Degree Requirements The Graduate Certificate in Marketing requires 15 units including one required course and 500-level MKT electives with a GPA of at least 3.0 for all units applied to the certificate. Journal of Consumer Research 46, no. Operations Management studies how firms organize their resources and recurring activities in order to be competitive in cost, price, responsiveness and quality. A list of current PhD degrees offered can be found herelisted by School. All new graduate students are invited to participate in Graduate Orientation. Marshall faculty are top-tier professionals with a passion for academia and research. The program features a two-term international business consulting project, a cross-cultural team-building retreat, a visiting international expert speaker series and participation in Marshalls annual Asia/Pacific Business Outlook Conference. Current Position: Assistant Professor of Operations, Sloan School of Management MIT, Initial Placement: MIT, Sloan School of Management. Tell us . "Do consumers always spend more when coupon face value is larger? Juxtaposing graduate studies at USC Annenberg, global placemaking histories in L.A., and recent academic trajectories in Chicago and Houston, this talk with George Villanueva argues that the field of communication can create spaces that advance a transdisciplinary imaginary. The certificate can be completed on either a full- or part-time basis, and classes are available during both daytime and evening hours. Peer Fiss, Jill and Frank Fertitta Chair in Business Administration, explains how a "poison pill" strategy works in a Los Angeles Times piece on Elon Musk's Twitter bid. You will be notified by email when a decision has been made. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. Return to: USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, Acalog Academic Catalog Management System (ACMS). Please enable Javascript for full functionality. Monday Friday Degrees earned in non-anglophile countries must be verified through IERF. Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), Based on a True Story: Making People Believe the Unbelievable, Journal of Experimental Social Psychology, 71, 105-110. The program is offered on the University Park Campus in downtown Los Angeles. Isabella Arellanes is a doctoral student at the Leonard Davis School of Gerontology. This program uses a non-traditional, interdisciplinary approach to executive and management education through themes that integrate various functional areas and address classic, yet dynamic business issues. "Product line design under preference uncertainty using aggregate consumer data." After advancing to candidacy, students become eligible for competitive research awards open exclusively to USC Marshall Ph.D. students. For more information see the MBA Program for Professionals and Managersprogram page and marshall.usc.edu/mbapm. "How Do Accounting Practices Spread? In addition, students take classes in other departments in the business school (e.g., Management and Organizational Behavior, Data Science), as well as in departments across campus (e.g., economics, psychology, statistics, computer science). Faculty advising students in this area are experts in a variety of topics such as, This area of marketing shares theories and methodologies with social and cognitive psychology and behavioral economics. Connect with fellow students by viewing their profiles and get to know USC Annenberg through their eyes. The program can be completed in one year (full-time students) or two or more years (part-time students). Donovan*, Leigh Anne and Priester, Joseph (2020). Valsesia*, Francesca, Joseph C. Nunes, and Andrea Ordanini (2021), I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma, Organizational Behavior and Human Decision Processes, 165, 76-89. Summer internships help students apply their knowledge in practice and prepare for the job market. Anyone who holds a four-year bachelors degree is welcome to apply. Because Marshall offers a distinct set of advantages that is rarely available at other schools. Required courses: 18 units. Phone: (213) 740-9033, Thesis and Dissertation Submission: These seminars cover the key areas of academic marketing research and provide students a broad perspective of the field of marketing. Please contact your program of interest for dual degree information. For more information see Business Analytics Graduate Certificateand visit marshall.usc.edu/GCRTAnalytics. Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality. Working with USC scientists and engineers, students have the potential to become stakeholders in a new technology venture. The certificate can be completed on either a full- or part-time basis, and classes are available during both daytime and evening hours. Links are available at marshall.usc.edu/programs. For more information visit Accounting (Data and Analytics) (MAcc). Elective course work is completed mainly on the University Park Campus. Graduate students are encouraged to select their degree objective based on the career or further study they wish to pursue. Graduate certificates are also offered in business analytics, business fundamentals, financial analysis and valuation, library and information management, management studies, marketing, optimization and supply chain management, strategy and management consulting, sustainability and business, and technology commercialization. International Journal of Research in Marketing 35, no. Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. The topics pursued in the qualifying exam often evolve into a substantial portion of the students dissertation. For more information see Business Taxation (MBT)and Business Taxation for Working Professionals (MBT). Donovan*, Leigh Anne Novak, and Joseph R. Priester. Marshall does not accept applications for admission to this program. USC has more than 400 graduate programs offered by the USC Dornsife College of Letters, Arts and Sciences and over 20 professional schools. Faculty members have been named fellows in the fields leading professional organizations. Xu*, Zibin and Anthony Dukes, (2021) Personalization, Customer Data Aggregation, and the Role of List Price, Management Science, forthcoming. Student BackgroundOur students come from all of over the world. MOR research draws on the basic disciplines of psychology, sociology and economics to investigate research questions in three general areas: organizational behavior, organizational theory and strategic management. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests. The online Graduate Certificate in Library and Information Management is uniquely designed to serve both those who are looking to explore library and information management without committing to an entire degree and those who currently hold the equivalent MLIS degree looking to specialize in a specific aspect of the field. The Office of Research provides additional information about USC research initiatives, centers and facilities, and sources of research funding. With a diverse and outstanding faculty and a student-centered culture, we have achieved stellar success in placing our graduates in faculty positions at the top business schools in the U.S. and abroad. Search for: Resources Staff Listing; Galaxy; Directory The first year paper allows students to develop their own research interest and to demonstrate their research potential. - Students have unmatched exposure to global cultures as USC is home to more international students than any other university in the United States. The program provides managers with tools, ideas and frameworks that will aid them in improving the performance of the global supply chains that they manage. IBEAR MBA graduates join a network of well-placed alumni in more than 50 nations. Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. They are also eligible to apply for summer internships sponsored by industry partners to give them additional experience in taking a new technology to market. You will work hands-on in a thriving research culture with constant exposure to new and important ideas. For more information see Food Industry Leadership (MS)and visit marshall.usc.edu/fil. Applications of artificial intelligence in marketing, Understanding how businesses manage social interactions, The impact of digital platforms on different industries, Social networks and network structures in markets, Branding and consumers attachments to brands, Consumers strategies to maintain a positive self-evaluations, Emotions and their effects on consumers valuations of products, How the use of technology affects consumers enjoyment and memories of experiences, Consumers' responses to service and product failure, Journal of Personality and Social Psychology, Journal of experimental Psychology: General, American Marketing Association IO Lifetime Achievement Award, Vijay Mahajan Lifetime Contribution to Marketing Strategy Award, INFORMS Society for Marketing Science Long-term Impact Award, Fellow of INFORMS Society for Marketing Science, Fellow of Association of Consumer Research. Peer is broadly interested in how meaning structures shape organizational actions. 2 advisor-approved electives in the areas of optimization . The Marshall MBA program is designed for individuals who can leave the world of work and immerse themselves full time in two years of graduate education. Research: Do Employees Accept Behavior Tracking? While the five programs are designed to meet the needs of different types of students, all programs have the same goals (albeit different weight): providing students with the personal skills and development necessary to become effective leaders; developing a thorough understanding of business fundamentals such as economics, accounting, finance, marketing, and data analytics as well as being motivated and able to build and work in high-performing teams. Within marketing, PhD students complete four marketing seminars (two in quantitative marketing and strategy, two in consumer behavior). The aim of the PhD program in marketing at USC is to develop outstanding researchers and prepare them for productive careers in academia. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." Research at USC is distinguished by $889 million annually in 2018 in research expenditure for study in a wide array of disciplines, and an emphasis on collaboration across multiple disciplines to meet societal needs. The vote to unionize will affect 3,000 graduate student workers, according to a press release. For additional information and application instructions,click here. A wide array of elective courses offers students immersion in specific functional areas, disciplines and industries. In year two, students continue to chart their own course of study. In most cases, the advisor will serve as the students dissertation chair. 4 (2018): 489-506. USC is a diverse community of scholars in the heart of Los Angeles a dynamic center for technology, health services, media and the arts. For more information see Management Studies Graduate Certificateand visit marshall.usc.edu/gcms. The research of our faculty has been recognized repeatedly as innovative and highly impactful. Your school or department may offer a separate orientation program geared to the specific topics such course selection and registration. Most recently he has been working on applying set-analytic methods to policy analysis, specifically the intersectionality of poverty. The University of Texas at Dallas. Status of your application. Los Angeles, CA 90089-0894 This program is designed for veterans who wish to gain formal business knowledge and develop critical thinking skills to manage or grow a business. Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. thesisdc@usc.edu. Students may select one of two options for their final capstone course: CMGT 510 or CMGT 597. USC awards Master of Arts, Master of Science and Doctor of Philosophy degrees, as well as doctoral and masters degrees in professional fields. Postdoctoral program information can be found at the USC Office of Postdoctoral Affairs. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. The more than 240faculty members at the school include authorities recognized around the world for their contributions to business theory and practice. View open positions. The Moore School currently offers two doctoral degree programs: the Ph.D. in Economics and Ph.D. in Business Administration. For more information see Global Supply Chain Management (OnCampus/Residential) (MS) and visit marshall.usc.edu/MSGSCM. The MBA Program for Professionals and Managers (MBA.PM) allows fully employed individuals to pursue an MBA degree while continuing their career. For more information see Library and Information Science (MMLIS)and visit librarysciencedegree.usc.edu. Quoted: Peer Fiss in the Los Angeles Times. View a list of all graduate degrees awarded at USC. The winner of the 2023 Best Dissertation Award will be awarded to one graduating Viterbi Ph.D. student with a grand prize of $10,000.. 2023 Best Dissertation Award Nomination Form The program content covers business fundamentals including accounting, economics, finance, data sciences, marketing, management, operations and entrepreneurship; communication and analytics training are interwoven with the entire program. Students should contact faculty directly (email or in person) to inquire if they need assistance with a class. Its concentrations in consumer behavior and marketing analysis offer intensive training in research methodology and theory . She completed her Bachelor of Arts in Psychology at the University of California, Los Angeles in 2016, and her Master of Public Health at the University of Southern California in 2022. "The Positive Effect of Not Following Others on Social Media." For more information see Technology Commercialization Graduate Certificate and visit marshall.usc.edu/TCCM. Content is delivered by faculty members with strong backgrounds in practice and research from different disciplines teaching in a team format to integrate understanding of business fundamentals, internal and external operations, business environments and leadership. The Master of Science in Business Administration options for their final capstone course: CMGT 510 or CMGT 597 )... Information Science ( MMLIS ) and visit marshall.usc.edu/MSGSCM in consumer behavior research Graduate! While continuing their career see Business Taxation ( MBT ) alternative for Marshall PhD students uncertainty. Nationally renowned academic and Business specialists completed on either a full- or part-time basis, and Zhang! Of all Graduate degrees awarded at USC to a select few graduating PhD students across entire. 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