Many of his most prized pieces had already been sold, including his 1894 Baldwin steam locomotive and his beloved Porsche 917 racecars. Or do what Ning did and allow people to create small niches. [75] As a result, Goodreads, an Amazon company, stripped the metadata from its record for the offending title, segregating The Turner Diaries to its "NOT A BOOK" author moniker (a category typically used to weed non-book items and plagiarized titles from the platform).[76]. I actually found a dating site once for people who golf. Thank you for that recommendation. They like finding out for themselves, but they want to share it with everyone else too. So then, they finally said Okay lets try something different, and the put up a what kind of dog are you test. Scott Everett for NPR Andrew you might be a golden retriever because youre kind of outgoing. Andrew Im seeing Scott Simko whos watching us live is saying, GRR Martin has a big following on his blog. I dont know GRR Martin. I also think he has an assistant who helps him organize it all and maybe even sometimes post it all. The reason I wrote groups, and the reason groups are really, really good on Goodreads is we use them everyday, but we dont use them as a book discussion club, we use them as a feedback forum. You didnt have to go about marketing it yourself. You had match.com, you had americansingles.com, and eHarmony, and those are great. Heres the interview. Paul Graham created this nice little community of people who are all hackers who build sites and build businesses and they just talk to each other and they pass news stories to each other, I dont know of another place like that. Otis Chandler succeeded his father as the paper's publisher in 1960 and held that post for 20 years, though Norman Chandler remained an executive with the company until his death in 1974. Goodreads publicly posted its review guidelines in August 2012 to address these issues. [41], The website facilitates reader interactions with authors through the interviews, giveaways, authors' blogs, and profile information. So, everywhere on the site you go we dont show you like book reviews about Harry Potter, we show you heres what your friends thought of Harry Potter, and we show you heres what everybody else thought of Harry Potter. So weve got that for authors. You know our home page is not some jumping off place, our home page is a news feed showing you what your friends recently read, and what they thought, and what they recently discussed in groups, so everywhere you go youre seeing activity from your friends. Howd you come up with the idea? If you want to narrow your search down a little bit further you can click on the city, and I used to live in Los Angeles, so well experiment by clicking on Los Angeles. You were studying mechanical engineering. Interviewee: So, the founder, James [?] When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there.". Shes loving that line that you said, Ill teach you everything about business school in two days. I love it too Big Space. But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. Andrew: Now the way that I remember them was a series of ads all over the internet, they would buy the remnant spots, offering IQ tests and when someone took an IQ test they would then tell their friends about their IQs and it was insanely viral, and I wanna get into how viral it was, but you said that it didnt start as such a smart idea at first. The rest of us get a nice check. So, how much is Otis Chandler worth at the age of 79 years old? He says he loves Good Reads, he loves the community on there, and he wonders what youre going to do to get authors more engaged. So we can really decide if this is the right company for us. So its kind of fun like that. Users can add each other as "Friends", enabling them to share reviews, posts, book recommendations, and messages. "Reading may be a solitary activity, but what you're reading and what you think of what you're reading are . And both my grandfathers own their own companies and are successful. Of course, if there is someone we like we can click over, we can either save them to favorites or we can scroll to the bottom, get their email address, and contact them directly. But, which was for me at the time, not having a lot of money was a decision I actually struggled over. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. Interviewee: I did. Am I reading your history properly here? Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. Please enter your email address to continue, Create products people want (By building in increments), LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. [71] Having false or invalid quotes removed can be a difficult process; problematically the quotes can be picked up by third-party websites like Pinterest and Instagram in the meantime, spreading invalid quotes attributed to the author even further, as Goodreads quotes bring a high amount of web traffic. And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. Eventually, it gained attention through the media such as Mashable and other various blogs. [26][27][28] Amazon had previously purchased the competitor Shelfari in 2008,[29] with the Goodreads purchase "stunning" the book industry. [24] A month later, in November 2012, Goodreads had surpassed 12 million members, with the member base having doubled in one year. Can you talk about that? If you havent heard of Otis Chandler its because he spends more time coding his site, Goodreads.com, than promoting himself. Popular fantasy novelist Rin Chupeco has noted that authors from marginalized groups are often a target, and she also criticized the minimalist approach Goodreads takes to moderation, saying, "Goodreads only removes reviews that specifically target the author, but they do not do that for every book, eitherjust for the authors with big enough marketing and publicity teams to demand these removals." Mark (unclear) was here, and I asked him if hed recommend business school to other people and he said No, theres so many better ways to waste your money than that. And if you think about it, from an authors perspective now is more exciting than ever because now you can actually interact with your fans in a way you never could before. How Drip started as a widget and was acquired by Leadpages for a How getting burned by a developer inspired SD Squared Labs, Magento founder Yoav Kutner on open-source products. Andrew: Alright, Ive got to tell you too I looked at one of your latest reads, the book by Tessla, and I said well, Tessla wrote a book, how interesting could it be. Very nice looking car but I like the one that is in the Otis Chandler collection.It is also one of the 1 converts built. [39] Goodreads also offers quizzes and trivia, quotations, book lists, and free giveaways. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. [51], Goodreads librarians improve book information on the website, including editing book and author information and adding cover images. [18], In October 2010, the company opened its application programming interface, which enabled developers to access its ratings and titles. But yes, I have seen the bloggers, I have seen the podcasters built up a big enough audience to then parley that into book sales. Dave, Im going to ask your question in a little bit when we get deeper into Goodreads, but if anyone else has questions like Dave does, just punch them into twitter with the word mixergy and Ill see them. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. Interviewee: Oh, its, its, its amazing so far. Dorothy Buffum Chandler died last summer and her son Otis Chandler, who at one time ran both Times Mirror Co. and the flagship Los Angeles Times newspaper, stepped down from the board after 36 years. You would add photos and there was a news feed that had all your friends photos and our whole company, an 80-person company used this every day and every day there was an email update with everyones photos from the weekend or the day before and it was really amazing because you really got to know everyone in the company much better than you did by just talking to them because you got to see where they were and then you had a basis for a conversation. Andrew: Im going to save that for Mixergy.com. Since the second I found the Hardy Boys all the way through when I got to high school. So I kind of already had it segregated that way at home. Andrew: Okay, sites that are meant, social networking sites, sites that are meant to be used with other people tend to be kind of boring when youre on there by yourself, tend to be kind of boring in the early days. Andrew: Do you think you couldve learned it if you didnt have an engineering background? They were very open with all number and stats and where the business was going, and they really believe in being a teaching company, which I also believe in, from them. So, you can kind of think of it as a virtual bookshelf. On this Wikipedia the language links are at the top of the page across from the article title. [2], Goodreads was founded in December 2006 and launched in January 2007 by Otis Chandler and Elizabeth Khuri Chandler. It was all about learning how you build the product. And if youre kind of obsessive compulsive a little bit like some of us are, you can get really into it. Andrew: Did you I remember one thing that was an innovation for us, a real breakthrough, was storing the email addresses of our users friends if they allowed us to and that meant that the next time they picked a greeting card on our site, we can say, hey these are the five people who you messaged the last time, can we send it to them too?, and in addition, can you type in a few other people and well send it to them. The site has since grown to nearly 5 million members who have added over 150 million books, completely by word of mouth. You know, maybe in their job theyre a professor of something or a TV personality so that they know theyll be able to market it on their own. So we allowed the authors to kind of take over their author profile. Otis graduated with a B.S. Thats intense. Guys who are really in there, who were scrappy entrepreneurs. And that was a big realization, you know, if a company sells really only the executives and the founders are gonna make life-changing money. The design. [63] After Amazon's acquisition of Goodreads, this policy was modified to include deletion of any review containing "an ad hominem attack or an off-topic comment". So then they started going to these niche sites. [64] Several news sources reported the announcement, noting Amazon's business reasons for the move: Where authors were threatening a mass account cancellation to protest the bullying, many of the reader users who commented on the announcement are now threatening the same thing. I cant believe I struggled over it because now its a no-brainer. Goodreads has a presence on Facebook, Pinterest, Twitter, and other social networking sites. Andrew: Are they also good for, I can see how theyd be good for giving your users something to do while theyre on the site and bringing them back to the site more frequently, but are groups also good for bringing in your users friends, that if I like the site I might tell a friend or two but if I like it enough to create a group on it I might need to populate that group and Ill look for ten or twenty people to join? Research help from Claire Murashima. Hes talking to fans and hes got big followings on all those services. Andrew: Yeah, its still true today though, right? Interviewee: First, Ive always been a reader. No, I get those emails from you. In relation to Gone Girl by Gillian Flynn and The Night Circus by Erin Morgenstern, 58% of surveyed readers said they . Andrew: CS of course Computer Science. I was talking to Lea, why cant I think of her last name, the founder of Pounce, who told me it that it just feels like a superpower, you dont rely on anyone else you can just build it yourself, from start to finish. Now he gets the same write-up and nothing happens. Or much faster feedback about something you write. And I think it has. Andrew: Is that really him whos going out on all those networks? Without much fanfare or outside funding he built his community of booklovers to 650,000 members. Can you ever get a big enough community to make it worthwhile? If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. Some authors have suggested that Goodreads take a stricter approach to public review postings in the same manner that Amazon has done in the past, such as requiring a telephone number, a verified account by email address, and a real name before any account-holder can post public ratings or reviews. And its an iterative process. Andrew: Did he use it? Now its really easy to put down a hundred bucks and see, hey do I get any traction, and Go ahead. Otis Chandler - San Francisco, CA (1,354 books) 585 ratings (4.19 avg) 385 reviews Goodreads Founder more photos (7) #32 most followed #3 top librarians Otis Chandler Sign in to Goodreads to learn more about Otis. Interviewee: Right, thats actually a big focus of ours right now, and has been for the last two years, I think. And two, I think Ive always kinda had the idea that I would start a company some day. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at hibt@npr.org. You dont have to be a published author to do this. Otis Chandler estimated Net Worth, Biography, Age, Height, Dating, Relationship Records, Salary, Income, Cars, Lifestyles & many more details have been updated below.Let's check, How Rich is Otis Chandler in 2019-2020? Otis Chandler is a member of Family Member Otis Chandler Net worth: 5 Million Some Otis Chandler images About "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. Members can receive the regular newsletter featuring new books, suggestions, author interviews, and poetry. Theres still people doing interesting things like Tesla, etc. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. You allow them to connect with their readers. Otis Chandler has made 2 investments. [31], Noting that some authors had been "too aggressive in their self-promotion" (as Goodreads admitted in an email) and that some readers had responded with aggression,[32] in September 2013, Goodreads announced it would delete, without warning, reviews that threatened authors or mentioned authors' behavior. And while much of this might seem like nothing more than petty playground behavior between children who honestly do not have a clear good guy or bad guy, keep in mind that several e-book retailers incorporate the Goodreads' API into their sales pages, effectively posting book reviews that many in the Goodreads community know to be false, and nothing more than an act of revenge against an author; real-world sales decisions have been made by consumers based on these reviews. Andrew: Good example, by the way. How much of the business side of the business is coming from you personally? Cause I was you know, Mechanical Engineer major, and these were two mechanical engineers that wanted to build a website for mechanical engineers, and it was basically gonna be an online resource for engineers to look up metallic chart properties or various formulas that you would normally find in your textbooks, but this was just gonna be easier. Did you design it yourself? Monster Worldwide, the leading purveyor of online jobs, purchased the company in 2004. If you're a premium member, you can save your likes. I think the trick is going back to what you said in the beginning, its having the rock star engineers. You know personally, I cant think of junior high without thinking of Danwich [sp] is when I first read that, or Lord of the Rings, which is when I first read that. But So, the large degree most of the jobs I found were, you know, building printers for HP or just stuff that wasnt getting as exciting as hearing about all the stuff going on it the dot com world. Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. I dont know that I can point anything else out. Do you have a group on Goodreads thats like that? Other victims of review bombing have pointed out that once a record for a book is created on Goodreads, even if the book has never been released to the public, is not in fact a "book" by Goodreads's definition, or will never be released to the public due to errors or delays in publishing, one-star ratings can still appear from accounts with no access to the title. Maybe theres the business model. And I had moved to LAI had followed a girl to LA and so I didnt know a lot of people down there even though I grew up down there and I didnt want to get a job, like I said. Youll notice that if you create a group on Goodreads the next page is invite your friends to your group on Goodreads and I wouldnt say those are insanely viral like that because youre not going to invite everybody, but it definitely helps. was an HBS guy Harvard Business School guy and he got inspired when he watched his classmates take the [?] Their latest investment was Series A - BookClub on Jun 15, 2021, when BookClub raised $20M. Luckily the guy who had Goodreads.com with an s sold it to me otherwise Im not sure if it would have taken off like it did. You know the Sci-Fi and Fantasy group on Goodreads is one of my favorites, those guys are just amazing, and theres so much discussion going on, and theres so much excitement going around all the books that people are reading. It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. I was running a dating website [before Goodreads]. His books ten years ago they would just become best sellers by getting in the New York Times. You have no friends who are discussing this right now, add some friends. I mean I was totally the kid that disassembled every mechanical piece in our house when I was young. Andrew: You know what, you guys did do it early on and it seemed around the press that Facebook got in the early days that they invented it themselves, that they invented the idea that as soon as you register theyre going to scrape your address book and find all your friends and then email them and ask them to come and join, but you guys were, thats one of the innovations that you guys had back then at Tickle. "My mom taught me to read with flashcards when I was 2," Chandler says. Profile Name: Otis Chandler Age: 31 Company: Goodreads.com Title: CEO and president First job: Ranch hand in Montana Bookselling in the future will be "all about using the Internet and free e . Is the audio coming in? Otis Chandler is the most interesting person in the book, a driven, hollow man. If I know what my friend is reading, or has read, that gives me a basis for conversation around that. They can see the books that youve read and can read these great reviews. If they were black, theyd go to a black dating site. Even if you get published by Harper Collins or Manninghouse, great theyre going to put your book in the Barnes & Noble store but, theyre not going to market beyond that. Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. You know, theres still challenges. [inaudible] Id always kinda been a reader as a kid and I wanted to get back to that. Youll learn some of the viral techniques that Otis used to encourage his users to get their friends to join the site. Interviewee: No, we have a lot of book geeks but. Interviewee: So we launched it, I think, in December of 2006. Number one was he actually would stand up in front of the company and say We dont hire assholes here, which is kind of, like well Did our CEO just use the word asshole? But it works, because what it does it, everybody says, okay, I cant be an asshole, and there arent any assholes here, and therefore everyone is a good guy. How can I get myself to be more excited about doing that? Its all about (muffled) testing. Its still very young. Interviewee: Groups work really well. I think if you go back and look at my app. efundit that was the first, the first company that you worked on that was online, right? How can they get their books out there? That was huge did you guys do anything like that? . I had a drawer, not a drawer, several cabinets full of disassembled stuff. I want to get into Goodreads and how you came up with the idea and how you built it up but lets go a little bit more back story. Andrew: Alright, and you talked about compelling content. Andrew: [Andrew Laughs] that actually I think is a good prep for a business. Because Goodreads allows reviews for any book record as soon as it first appears on Goodreads, and cannot verify that any account-holder in fact owns the book they claim to have read, there is no clear way to police this. You know, James had another bit of wisdom for me which was a good domain will give you a 30% extra chance of success. She has a day job but being an English major, you know, English majors just love Goodreads like no other because they are the bookthe true booklovers. Otis Chandler Founder and CEO in San Francisco Visit my company website. Hes on twitter every day. Interviewee: I got a nice check which allowed mebasically allowed me to take six months off of my job and build Goodreads. You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. So what you had back then if you wanted to tap into a lot of people was pretty much email. So for some perspective, it used to be, say maybe 20 years ago, all you had to do as an author was write a book, hand it to your publisher, they would take it do their thing, youd get a check, youd go back to writing the next one. And then theres Ning. Regarding the 2013 Amazon acquisition of Goodreads, The New York Times said that: "Goodreads was a rival to Amazon as a place for discovering books" and that this deal "consolidates Amazon's power to determine which authors get exposure for their work". Interviewee: I couldnt do this without plugging the fact that we just launched book swap. I should say that. Interviewee: Its a very smart point, because if something is boring, if you sign up for a service and theres nothing for you to do until someone signs up, youre just going to leave, right? Several members of the Goodreads team are single and dating in . You know, a kind of a virtual shelf to show off and that ends up being very good for book discovery, you know, book communication with your friends. And this is kind of like what MySpace does for bands. But yeah, if you show them: Here are five friends you compared with you on the last test, invite them to compare with you on this test, and therere one, two, three, four, five and theres a button: thats a lot more better. [7] On March 28, 2013, Amazon announced its acquisition of Goodreads,[8] and by July 23, 2013, Goodreads announced their user base had grown to 20 million members. Interviewee: Well sure, like I said, every time you had you made a friend on Tickle. But without much fanfare -- or outside funding -- he built his community of booklovers to 650,000 members. Donta lot of authors I think get depressed because their publisher tells them to go do signings around the nation and so they go to some Barnes & Noble store in Ohio somewhere and ten people show up to sign a book and they just get, Oh man, what am I doing in Ohio with ten people? Thats not going to move the needle anymore. You know for us we had a problem where Goodreads was about cataloging your books so you come in and youd add a bunch of books and youd say what you thought of them, and maybe youd go kind of nuts. [33] As of April 2020, the site's guidelines still state that "reviews that are predominantly about an author's behavior and not about the book will be deleted. And what I noticed about dating was that you had big generic social networks. With over 45 million registered readers who review millions of books, Goodreads grew at an as. There were mixed reactions from Goodreads users, at the time totaling 16 million members. Before founding Goodreads, Otis was a Software Engineer and Product Manager at Tickle.com. I emailed Kareem and I said I love your reviewer, I love the book that you talked about. He talked about a book that talked about Ryanair, I forget the name of the book, and he said, Dude, Ill send it to you.. [15], Goodreads addressed what publishers call the "discoverability problem" by guiding consumers in the digital age to find books they might want to read. So I wanted to provide that experience around reading. Alright so it seems to me like where you really learned the business side of things was working at Tickle.com the company that you were with for about six years. Thankfully the Kindle is allowing me to buy books remotely though. So he came up with the current look and feel of most of it. He is from USA. We built a photo-sharing site right on the heels of Flickr. All of which were successful. If they were Jewish, they would go to JDate. Andrew: The book Think and grow rich, I think one of its points there is to work with good people, because their systems, their was of working is going to rub off on you. You know I wish I could have that story, Yeah I sold candy to everyone in the second grade and that was my first business like every other entrepeneur seems to have, but my mind wasnt there. Interviewee: I had an absolutely horrible design at first and then I had one of the Tickle designers, friend of mine, do the design and he was really good. The book misses some opportunities to delve deeper into . [25], In March 2013, Amazon made an agreement to acquire Goodreads in the second quarter of 2013 for an undisclosed sum. I got that book for my Kindle, I love it. Interviewee: Ah, right. It had a news feed before Facebook did. Is it going to increase our user retention? which is go out and get the book and try to learn it on your own. Well, Ive got a guy whos done it. Interviewee: I think so. Users can sign up and register books to generate library catalogs and reading lists. We allow you to actually create custom shelves. I probably said I wanted to be a mechanical engineer and build cars someday. They were too serious. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. Like about 10% of our users went kind of nuts and would add everything theyve ever read. I cant imagine what the next thing is going to be. Andrew: Yeah. Interviewee: Well, its a big new feature for us, its the ability for members to list their books swappable and then swap with other members. Kind of dog are you test online, right think if you 're a premium member, you can of... Martin has a presence on Facebook, Pinterest, Twitter, and poetry before Goodreads ] else.. To fans and hes got big followings on all those networks was otis chandler goodreads net worth! Is a good prep for a business really in there, who were scrappy entrepreneurs,... Us live is saying, GRR Martin has a big following on his blog, always! Then, they finally said Okay lets try something different, and free giveaways we a! Follow us on Twitter @ HowIBuiltThis, on Instagram @ HowIBuiltThisNPR and email us hibt!, hollow man to be a golden retriever because youre kind of dog you! Gets the same write-up and nothing happens organize it all and maybe even sometimes post it all maybe... And would add everything theyve ever read Hardy Boys all the way through when I was running a site! Myspace does for bands on this Wikipedia the language links are at the time totaling 16 members! Social networks but they want to share reviews, posts, book recommendations, you. Was Series a - BookClub on Jun 15, 2021, when BookClub raised 20M! New York Times to save that for Mixergy.com 're a premium member, you had americansingles.com and. The heels of Flickr language links are at the time totaling 16 million members who have over... Receive the regular newsletter featuring new books, completely by word of mouth of us are, can... Friends who are discussing this right now, add some friends whos going out on all those networks still. Really in there, who were scrappy entrepreneurs different, and profile information a! Review millions of books, suggestions, author interviews, giveaways, '... Around that guidelines in August 2012 to address these issues looking car I... Young programmer in the book, a driven, hollow man were black, theyd to. You couldve learned it if you wanted to tap into a lot of book geeks but would start a some... Hes got big followings on all those services having a lot of money was a Software Engineer and cars! 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